Triple Crown Leadership

Triple Crown Leadership

High Performance Begins with Shared Values

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Zappos employees in front of their "Delivering Happiness" bus

Zappos employees in front of their “Delivering Happiness” bus

“When aligned around shared values and united in a common mission, ordinary people accomplish extraordinary results.”

 –Ken Blanchard, leadership author

 

Managers today have a daunting job. With their downsized staff, often depending on people over whom they have no authority, they are expected to produce better results than last year, all on a reduced budget.

How do high-performance organizations achieve their extraordinary results? Of course, many elements come into play (from alignment and execution to innovation and business models), but a critical element is that such organizations function as dynamic teams, with many leaders operating as stewards throughout the organization (and loyal followers as well).

The leadership in these organizations ebbs and flows within the hierarchy that exists, with the boss sometimes calling the shots, but more often letting others lead, even letting them make some mistakes, to unleash their leadership skills, and coaching them along the way.

“But won’t that be chaotic?” some ask. “How can you have multiple leaders? How can that possibly work? There can only be one leader, right?”

Wrong. Multiple leaders lead on different projects at different times. Such an arrangement only works well when leaders have collaboratively elicited shared values that bind and guide the organization.

Values are the core beliefs that guide the desired behaviors of people in an organization or team, especially when the leader is not around. These behaviors set the culture that determines how people interact with each other and other stakeholders. Shared values empower employees better than bosses or policies.

Ideally, shared values are:

  • Four to six standalone words explained further with short phrases or sentences
  • Long-lasting
  • Collaboratively elicited
  • Summarized in an acronym
  • Actively used in decision-making

Here are some examples:

Shared values are the moral compass of any group. As Tom McCoy, former EVP at Advanced Micro Devices (AMD) told us in our interview with him, “Values tell you what to do when you don’t know what to do.”

How can you elicit shared values? It starts with a meeting of leaders (or if the team is small, the whole team) to brainstorm a draft of shared values. In larger organizations, this draft is then taken out by a guiding coalition of volunteers to get input from all those who weren’t in the initial meeting. Drafts and redrafts of the values are developed over weeks or months.

In 2003 IBM undertook the first reexamination of its values in nearly 100 years. Through “Values Jam,” a pioneering 72-hour virtual “discussion” on IBM’s global intranet, the company’s employees collaboratively defined the essence of the company. The result? “A set of core values, defined by IBMers for IBMers, that shape the way we lead, the way we decide, and the way we act.”

High-performance teams often start every meeting with a short recap of their values to keep them top of mind. They empower everyone associated with the team to act according to the values. People have an irrevocable license to lead by these values.

Then if the team has a ball hog who doesn’t play well with others, other leaders invoke positive peer pressure to honor the values or depart. The same is true for the bad apples, bullies, naysayers, saboteurs, and the outright toxic.

Before you brainstorm and synthesize a set of shared values with your team, we recommend define your personal values. (See our Personal Values Exercise.) If your personal values are not in sync with those of your organization, something needs to change.

Core Concept: Shared values are powerful behavior guides that pave the way for extraordinary results.

Reflection Questions:

  1. Have you written down your personal values?
  2. Have you collaboratively elicited shared values for your team?
  3. Do members of your team hold each other accountable for values-based behavior?

Bob and Gregg Vanourek, father and son, are co-authors of Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations, winner of the 2013 International Book Awards (Business: General). Twitter: @TripleCrownLead


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