Article Summary:
Many organizations are bad at employee recognition, leading to lower engagement, decreased morale, and higher turnover. This article notes the impacts of employee recognition and offers practical approaches for effective employee recognition.
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Thomas puts in a ton of hard work on a project, including personal sacrifices to get it done on time. The reactions from his colleagues and manager? Crickets. They’re too busy, too caught up in their own bubbles. For Thomas, there’s nothing worse than being taken for granted that way. But it’s par for the course.
It’s a common occurrence in organizations near and far. And probably in yours too.
Leaders, your workers are longing for more recognition. And you’d be wise to oblige.
“There are two things people want more than sex and money—recognition and praise.”
-Mary Kay Ash, founder, Mary Kay Inc.
Too often, employee recognition is infrequent. (Or nonexistent.) Another trap: it smacks of favoritism. Or it’s lame—often because it doesn’t involve a wide array of people in designing and implementing it.
“The deepest hunger of the human soul is to be recognized, valued, appreciated, and understood.”
-Stephen R. Covey, Primary Greatness: The 12 Levers of Success
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The Benefits of Employee Recognition
There are many benefits that come from recognizing people generously, frequently, and thoughtfully (i.e., from effective employee recognition). Doing so is likely to lead to positive effects on many things in your workplace, including:
- alignment (when the recognition connects their work more directly to the shared purpose, values, vision, goals, strategy, etc.)
- belonging
- culture
- customer satisfaction
- effort (“a genuine ‘thank you’ from those in the corner offices can ignite a 69% increase in the likelihood of employees bringing their extra effort to the work floor.” Source: Great Place to Work)
- engagement (workers are 2.7 times more likely to be highly engaged when they believe they’ll be recognized, according to a Quantum Workplace report)
- innovation and new ideas (workers who consistently feel recognized at work were 2.2 times more likely to drive innovation and bring new ideas forward; source: Great Place to Work)
- job satisfaction
- loyalty
- morale (via fun, camaraderie, and a collective sense of pride)
- motivation
- productivity
- retention
- work quality (when workers were asked what the most important thing their manager or company does that causes them to produce great work more often, the top answer—from 37%—was “recognize me”; source: Great Place to Work)
“Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise.
They’re absolutely free and worth a fortune.”
-Sam Walton, founder, Walmart and Sam’s Club
Effective employee recognition practices also prevent problems, including:
- absenteeism
- burnout
- frustration (organizations that have employee recognition programs in place experience 29% lower frustration levels than those lacking them, according to the SHRM/Globoforce Employee Recognition Survey)
- stress
- turnover (workers cite lack of recognition as one of the top reasons they leave jobs; according to a Quantum Workplace report, “Organizations with formal employee recognition programs have 31% less voluntary turnover than organizations that don’t have any program at all,” and they’re much more likely to have strong business outcomes.)
Personal Values Exercise
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Lack of Employee Recognition
Too often, leaders don’t realize just how important recognition is to their team.
Many workplaces lack heart, energy, and connection. Teams lack a sense of solidarity and shared purpose. The daily work is flat and joyless. That’s a major loss, considering how much of our lives we devote to our jobs.
Many workers don’t feel valued or appreciated. In his book, The Power of Mattering, author Zach Mercurio calls the “affirmation gap.”
Consider the following:
- 52.5% of workers want more recognition from their manager and 41% want more recognition from their coworkers. (Source: BambooHR/Quantum Workplace “Recognition in the Workplace” report.)
- 35% of workers report that their managers have never thanked them. (1)
- “the top three factors employees cited as reasons for quitting were that they didn’t feel valued by their organizations (54%) or their managers (52%) or because they didn’t feel a sense of belonging at work (51%).” (2)
- only one-third of workers say that their contributions are acknowledged. (3)
The desire for more recognition cuts across positions and levels. According to a Quantum Workplace report, the percent of employees wanting more recognition is:
- 47% for directors and above
- 58% for managers
- 50% for individual contributors
Clearly, there’s a mismatch between the supply and demand of workplace recognition. So, how can you address that?
How to Recognize Employees Effectively
When it comes to recognizing employees, the sky’s the limit. There are so many options. Employee recognition can be big or small, formal or informal, public or private. It can be focused on achievement or behavior.
Effective Employee Recognition Checklist for Managers
Use this checklist to determine which ones you’re doing well and which ones you could improve:
| Employee Recognition Practice | Not Doing Yet | Could Improve | Doing Well |
|---|---|---|---|
| Birthday or work anniversary acknowledgments | |||
| Bonuses | |||
| Bulletin boards | |||
| Certificates for accomplishments | |||
| Creative and fun gifts | |||
| Employee-of-the-Month displays | |||
| Extra time off | |||
| Features of workers in organizational blogs or videos | |||
| Gift cards | |||
| Handwritten, personalized thank-you notes | |||
| Meals (celebration lunches or dinners) | |||
| Newsletter recognition or shout-outs | |||
| Personal visits from executives | |||
| Peer-to-peer recognition programs | |||
| Professional development opportunities | |||
| Promotions | |||
| Public praise during team meetings | |||
| Recognition walls | |||
| Salary increases | |||
| Social media shout-outs | |||
| Spot awards | |||
| Verbal recognition during one-on-one meetings |
Alignment Scorecard
When organizations aren’t aligned, it can reduce performance dramatically and cause frustration and dysfunction. With this Alignment Scorecard, you can assess your organization’s level of alignment and make plans for improving it.
Employee Recognition Best Practices
Though there are many ways to go about employee recognition, not all ways are effective. Ideally, the recognition should be:
- specific
- relevant
- timely
- individualized (e.g., meaningful and memorable to that person)
- connected to the organization’s shared purpose, values, vision, and culture
- multi-level (coming from different levels and departments)
- varied (to keep it interesting)
“One of the more common complaints about recognition is that it’s far too often highly predictable, mundane, and impersonal. A one-size-fits-all approach to recognition feels insincere, forced, and thoughtless. Bureaucratic and routine recognition, along with most incentive systems, doesn’t make anyone very excited. Over time, they can even increase cynicism and damage credibility.” -James Kouzes and Barry Posner, The Leadership Challenge
You want to be proactive and generous with the recognition, but it must always be sincere. Give recognition when it’s deserved. Don’t overdo it, lest it become cheap or meaningless. (By far, though, the bigger problem is that too many managers and workers are stingy with recognition and praise.)
Conclusion
Unfortunately, so many managers and workplaces are bad at recognition (and often oblivious to that fact). It’s part of what makes the experience of working so lame for so many. It’s an enormous problem. And the benefits of getting better at it are immense.
Ultimately, shoot to create what Gallup calls a “recognition-rich environment.” What you really want to build is a culture of appreciation—not just a program or a couple of ad hoc actions.
When leaders make recognition personal, consistent, and even a little fun, it becomes a cornerstone of a thriving culture. Effective leaders intentionally create cultures where effort is noticed and accomplishments are honored. Leaders who prioritize recognition foster teams that feel valued, energized, and committed. The payoff of effective employee recognition far exceeds the investment.
Have fun with it—and see how big a difference it will make for so many.
–Gregg
Tools for You
- Leadership Derailers Assessment to help you identify what’s inhibiting your leadership effectiveness
- Personal Values Exercise to help you determine and clarify what’s most important to you
- Alignment Scorecard to help you assess your organization’s level of alignment
Leadership Derailers Assessment
Take this assessment to identify what’s inhibiting your leadership effectiveness. It will help you develop self-awareness and identify ways to improve your leadership.
Related Articles
- “How Great Leaders Reward, Recognize, and Celebrate People”
- “The Importance of Heart in Leadership”
- “14 Ways to Have Your Team’s Back as a Leader”
- “The Importance of Employee Recognition: Low Cost, High Impact,” Gallup.com, June 28, 2016 (updated January 12, 2024)
- “The Importance of Employee Recognition: Statistics and Research,” Quantum Workplace, undated
- Claire Hastwell, “Employee Recognition: What It Is, How to Do It Right, and Different Ways To Do It,” Great Place to Work Insights, August 22, 2025
Postscript: Quotations on Effective Employee Recognition
- “…people flourish when they are praised.” -Sir Richard Branson, founder, Virgin Group
- “People may take a job for more money, but they often leave it for more recognition.” / “Take time to appreciate employees and they will reciprocate in a thousand ways.” -Dr. Bob Nelson, president, Nelson Motivation Inc.
- “Employees who report receiving recognition and praise within the last seven days show increased productivity, get higher scores from customers, and have better safety records. They’re just more engaged at work.” -Tom Rath, author and consultant
- “Rewards are the most effective when they’re highly specific and given soon after the appropriate behavior.” -James Kouzes and Barry Posner, The Leadership Challenge
- “The form of recognition that has the most positive influence, and that should be used most often, is on-the-spot recognition. When something really terrific happens, I comment on it right away and to anyone who might be close enough to hear.” -Sonia Clark, chief human resource officer, Oportun
- “When a manager recognizes an employee’s behavior, personally and sincerely, both feel proud, gratified, and happy. There’s a human connection that transcends the immediate culture to create a shared bond. The power of this bond is stronger than you might think; indeed, it’s the power that holds together great organizational cultures.” -Eric Mosley and Derek Irvine, authors and executives at Workhuman
- “If you can’t recognize something specific, you’re not paying attention. And good leaders pay attention. They know their people. When you truly know someone, not only do you recognize them for things they’ve done, but you also do it in a way that they personally value, because it’s relevant to what they care about.” -Nathalie McNeil, HR director in Australia, Novartis
References
(1) Dr. Cathleen Clerkin, “How to Show More Gratitude at Work: Giving Thanks Makes You a Better Leader,” Center for Creative Leadership, November 17, 2024.
(2) Aaron De Smet, Bonnie Dowling, Marino Mugayar-Baldocchi, and Bill Schaninger, “‘Great Attrition’ or ‘Great Attraction’? The choice is yours,” McKinsey & Co., September 8, 2021.
(3) Research cited by Zach Mercurio in The Power of Mattering (Harvard Business Review Press, 2025).
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Gregg Vanourek is a writer, teacher, and TEDx speaker on leadership and personal development. He is co-author of three books, including Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations (a winner of the International Book Awards written with his father, Bob Vanourek) and LIFE Entrepreneurs (a manifesto for living with purpose and passion). Check out his Leadership Derailers Assessment or join his rapidly growing community. If you found value in this, please forward it to a friend. Every little bit helps!
