A Life in Leadership: The Legacy of Warren Bennis

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Recently, the world lost a giant in the field of leadership and a remarkable human being, Warren Bennis, who passed away at age 89.

I was fortunate to get to know Warren years ago through a mutual friend, Christopher Gergen. Together, the three of us strolled by the beach in Santa Monica, visiting in his home, sharing meals, and—best of all—seeing him in action with his beloved students in “The Art and Adventure of Leadership” course at the University of Southern California. The way he connected with students was remarkable. We also became colleagues of sorts when our book, LIFE Entrepreneurs, appeared in the Warren Bennis Book Series at Jossey-Bass.

Warren’s background is instructive. He enlisted in the U.S. Army in 1943 at age 18 and served as one of the Army’s youngest infantry officers in Europe during World War II. For his service, he was awarded the Purple Heart and Bronze Star.

Decades later, he related his experiences and feelings about that incredible time with his USC students. He was modest about it all and spoke of being haunted by fear. He spoke of officers who took care of their troops and took time to get to know them and take them under their wing. He talked about being asked as a young officer to lead a platoon, including men much more experienced than he, and about opening up and asking for their help and earning their respect and trust.

Warren went on to become a distinguished scholar, professor, consultant, and author, and a pioneer in the field of leadership studies. He was called one of the top thought leaders in business, “the professor who established leadership as a respectable academic field,” and the “dean of leadership gurus.” With about 30 books to his name, he became a best-selling author, one of which was nominated for a Pulitzer Prize.

His leadership lessons were drawn from different “crucibles,” as he called them. After his military service and his first stint in academia as a researcher and professor, he became provost of the State University of New York at Buffalo and then president of the University of Cincinnati.

Years later, again sharing leadership lessons with his USC students, he talked about his many failures and shortcomings as a university leader—and how hard it was (in ways much different than the Army). His openness and vulnerability helped to bring uncommon depth to his classroom. He dismissed superficial and romanticized notions of a “great leader.” He sought to lay bare his own psyche as a human being wrestling with fears, insecurities, and imperfections even as he had high aspirations and deep commitments—and to get to that depth of insight in the other leaders he studied, met, and advised.

After his experiences with university leadership, he returned to teaching, consulting, and writing, building a professional home of sorts at the University of Southern California, where he was Founding Chairman of The Leadership Institute. Meanwhile, he advised four presidents and consulted for many Fortune 500 companies. The guest lecturers he brought into his classrooms were legendary, but he pushed them to “get real.”

Through his experiences, research, insights, writing, and teaching, he taught us so much about leadership: the importance of what he called “mastering the context”; of “knowing yourself” and “knowing the world”; of inspiring hope while also looking facts straight in the eye; of formative “crucibles” on the character of leaders; of “operating on instinct”; of being authentic; of changing our notions about leadership from “macho to maestro”; and abandoning instrumental and mercenary approaches to business leadership and instead placing values, heart, and people at the certain of everything leaders do.

Personally, Warren was many things: curious and charming, gracious and warm, thoughtful and generous. He had high standards and expected your best. He had a heart for connecting and giving back. He had a gleam in his eye that would light you up too.

When asked about his legacy, he said that the pages of books will yellow but relationships with people endure, and he wanted to be known for being “generous company.”

And so he was.

Warren also taught us, by his own example, about living a good life and aging gracefully: from deep relationships and influential mentoring to distinguished service across different fields.

All the while, he continued to learn, develop, reflect, and contribute, even into his twilight years, staying young at heart and thriving by continually connecting and nurturing a deep sense of wonder and grace.

Here is Warren Bennison leadership and life in his own words:

“At bottom, becoming a leader is synonymous with becoming yourself. It is precisely that simple, and it is also that difficult.”

“Integrity is the most important characteristic of a leader, and one that he or she must be prepared to demonstrate again and again.”

“Timeless leadership is always about character, and it is always about authenticity.”

“Good leaders make people feel that they’re at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organization. When that happens, people feel centered and that gives their work meaning.”

“Behind every great man is a great group.”

“There is a profound difference between management and leadership, and both are important. To manage means to bring about, to accomplish, to have charge of or responsibility for, to conduct. Leading is influencing, guiding in a direction, course, action, opinion. The distinction is crucial.”

“Managers are people who do things right and leaders are people who do the right thing.”

“As weather shapes mountains, problems shape leaders.”

“… a leader’s life is the summation of the leader’s judgment calls—making good judgment calls is the primary job of a leader. With good judgment, little else matters. Without good judgment, nothing else matters.”

“The real test of character for a leader is to nurture those people whose stars may shine as brightly as—or even brighter than—the leader’s own.”

“Effective leaders put words to the formless longings and deeply felt needs of others.”

“If there is a spark of genius in the leadership function at all, it must lie in the transcending ability, a kind of magic, to assemble… out of a variety of images, signals, forecasts, and alternatives… a clearly articulated vision of the future that is simple, clearly understood, clearly desirable, and energizing.”

“There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers flourish.”

“Always, it seems, the concept of leadership eludes us or turns up in another form to taunt us again with its slipperiness and complexity. So we have invented an endless proliferation of terms to deal with it… and still the concept is not sufficiently defined.”

“Taking charge of your own learning is a part of taking charge of your life, which is the sine qua non in becoming an integrated person.”

“The point is not to become a leader. The point is to become yourself, and to use yourself completely – all your gifts, skills and energies – to make your vision manifest. You must withhold nothing. You must, in sum, become the person you started out to be, and to enjoy the process of becoming.”

“Our legacy is so much more than the bottom line.”

Thank you, Warren, for your life in leadership, and your life well lived. Your legacy is so much more indeed.

-Gregg Vanourek

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Bob Vanourek and Gregg Vanourek are leadership practitioners, teachers, trainers, and award-winning authors. They are co-authors of Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations, a winner of the International Book Awards, and called “the best book on leadership since Good to Great.” Take their Leadership Derailers Assessment or sign up for their newsletter. If you found value in this, please forward it to a friend. Every little bit helps!

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