Triple Crown Leadership

Triple Crown Leadership

Glossary of Entrepreneurial Leadership Terms

Created by Gregg Vanourek
October 28, 2015

Advisory Board: Group that provides non-binding strategic advice to the management of an organization

Alignment: Process of providing cohesion, clarity, and focus to get all moving in the same direction

Authority: Right to give orders, make decisions, and enforce obedience

Board of Directors: Body of elected or appointed members who jointly govern and oversee the activities of an organization

Bootstrapping: Using creative means to obtain resources other than borrowing money or raising capital from traditional sources

Burnout: Exhaustion of strength or motivation usually as a result of prolonged stress or frustration

Confirmation Bias: Tendency of people to favor information that confirms their beliefs or hypotheses

Corporate Social Responsibility (CSR): Corporate initiative to assess and take responsibility for the company’s effects on environmental and social wellbeing

Culture (Organizational Culture): Shared assumptions, values, and beliefs that govern how people behave in organizations (i.e., “how we do things here”)

Emotional Intelligence: Ability to perceive, understand, and manage emotions

Entrepreneurial Leadership: Using entrepreneurial skills to motivate people to work together to accomplish great and innovative things (G. Vanourek)

Entrepreneurship: Creating a new and innovative venture that generates value  (G. Vanourek)

Ethics: Set of principles of right conduct (i.e., about doing the right thing)

Flow: State of complete absorption with an activity and situation

Followership: Willingness to follow the lead of other people at times regardless of their position

Founder: The entrepreneur who starts a new venture

Founder’s Dilemma: The choice between making money and managing the venture (Wasserman)

Founder’s Syndrome: Case in which the founder maintains disproportionate impact over the growing organization but does not successfully adapt to its needs (i.e., staying on too long without adequately developing)

Governance: System of rules, practices, and processes by which an organization is directed and controlled

Groupthink: Phenomenon in which the desire for harmony results in a poor decision

Intrapreneur: Entrepreneur inside an existing organization

Leadership: Motivating people to work together to accomplish great things (Harvard Kennedy School)

Lean Startup: A startup that relies on validated learning, scientific experimentation, and iterative product releases to gain valuable customer feedback and measure progress (Ries)

Management: Directing the affairs of an organization through planning, organizing, and controlling resources

Minimum Viable Product: Smallest group of features that will elicit significant customer feedback (Blank)

Mission Statement: Written declaration of an organization’s core purpose and focus

Onboarding: Process of bringing a new employee on board, usually including orientation and training

Organizational Chart: Diagram of how authority and responsibility are distributed

Pivot: “A structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth” (Ries)

Planning Fallacy: The tendency to underestimate the time, costs, and risks of future actions and to overestimate the benefits of the same actions (Lovallo and Kahneman)

Power: Control, dominion, or a position of control

Purpose Statement: Description of why an organization exists (its fundamental reason for being)

Satisfice: Pursue the minimum satisfactory condition or outcome

Social Business: Company designed to address social needs

Social Entrepreneurship: Creating a new and innovative venture that generates social impact  (G. Vanourek)

Social Intelligence: Ability to get along well with others, and to get them to cooperate with you

Stakeholder Theory: A theory which suggests that the purpose of a business is to create as much value as possible for stakeholders

Startup: “A temporary organization in search of a scalable, repeatable, profitable business model” (Blank)

Steward: A person who is responsible for looking after people or resources

Strategy: “Overall plan for deploying resources to establish a favorable position” (Grant)

Succession Planning: Identification and development of potential successors for key positions

Sustainability: Meeting the needs of the present without compromising the ability of future generations to meet their own needs; (or, the capacity to endure)

Triple Bottom Line: Framework that incorporates social, environmental, and financial performance (or “people, planet, and profit”)

Triple Crown Leadership: Motivating people to work together to build an excellent, ethical, and enduring organization (B. Vanourek and G. Vanourek)

Values: Things regarded as most important, worthy, or valuable (i.e., what is valued most)

Vision: Aspirational description of what an organization would like to achieve in the mid- or long-term future (i.e., what success looks like)

ADDENDUM: Other Concepts of Interest

Sustainability, CSR, Ethics, and Governance Terms
B Corporations (For-Benefit)
Carbon Footprints
Clean Capitalism
Community Interest Companies
Conscious Capitalism
Corporate Citizenship
Corporate Responsibility
Cradle to Cradle
Double Bottom Line
Fair Trade    Flexible Purpose Corporations
Green Business
Impact Investor
IRIS (Impact Reporting & Investment Standards)
Limited Liability Company
Low-Profit Limited Liability Companies (L3Cs)
Multiple Stakeholders    Servant Leadership
Shared Value
Shareholder Democracy
Shareholder Value
Social Impact
Socially Responsible Business
Values-Based Leadership
Venture Philanthropy

Lean Metrics & Related Terms
Abandonment Rate
Active Users
Affiliate Referrals
Agile Development
Average Revenue per Customer
Average Revenue per User
Build-Measure-Learn loop
Cancellation Rate
Call to Action
Churn (attrition)
Cohort Analysis    Conversion Rate
Customer Acquisition Cost
Customer Lifetime Value
Engines of Growth (sticky, viral, paid)
Innovation Accounting
Net Promoter Score
One Metric That Matters
Pirate Metrics (AARRR)
Referral Rate
Repurchase Rate
Retention Rate    Revenue per Customer
Sales Cycle
Shopping Cart Size
Time to Customer Breakeven (a.k.a. Time to Customer Acquisition Payback)
Vanity Metrics
Viral Coefficient
Viral Cycle Time
Viral Loop